President & Director of Sales | The Grant Johnson Group

With more than a decade of real estate experience, Amber Urlacher brings passion, vision, and proven leadership to her role as President and CEO of The Grant Johnson Group. Over the past ten years, Amber has built a career defined by growth, mentorship, and results—rising from a top-producing agent to a respected leader in the industry.

For the last six years, Amber has served in leadership positions, developing a deep understanding of agent success, operational excellence, and organizational growth. Today, she leads a powerhouse team of 120+ real estate professionals, driving innovation, collaboration, and culture at one of the most dynamic groups in the business.

Under Amber’s leadership, The Grant Johnson Group has continued to expand its reach and impact—embracing cutting-edge marketing strategies, next-level training programs, and a commitment to client experience that sets the team apart. Known for her authentic approach and empowering leadership style, Amber is dedicated to helping agents achieve their full potential while delivering exceptional results for every client.

When she’s not leading her team, Amber can often be found cheering on her son at his robotics events, walking her two dogs, feeding her ducks/chickens, or gardening with her husband Joe.